AppFoundry Enablement

The Process&nbsp

• Please follow the Guideline on https://appfoundry.genesys.com/docs/joining
• Complete Genesys Ascend Program Application and Profile
• Acceptance into the AppFoundry Partner Program requires Genesys approval
• Business Alignment
  • Company maturity
  • Whitespace alignment
  • Vertical Alignment
  • Regional alignment
• Compliance with Code of Business Ethics

Execution of AppFoundry Partner Contracts&nbsp

• AppFoundry Partner Master Agreement (minimum)
• Additional Agreement and Exhibits as listed on https://appfoundry.genesys.com/legal
• Appropriate SDK Agreement that governs the use and/or distribution
• Appropriate Evaluation License Agreements
• Genesys AppFoundry Marketplace Addendum
• GDPR Data Processing Agreement

Partner Enablement Manager&nbsp

• Once your Agreement is signed, a dedicated Partner Enablement Manager will be assigned to support and empower our partnership for you to reach your goals and drive successful outcomes.
• The PEM works cross-functionally with internal and partner team members to expand the definition of partner success through end-to-end partner enablement and engagement while providing high-touch support throughout our partnership journey.
• The PEM will review partnership plans to ensure alignment with the partners go-to-market and strategic focus relationship with Genesys
• A Kickoff meeting will be scheduled, covering:
  • Introductions
  • Our Partnership Journey
  • Overview of the AppFoundry Partner Program
  • Genesys Partner Portal
  • Resources, assets, and tools
  • Developer Center
  • Genie 2.0
  • Partner Academy – Training and Certifications
  • Ongoing support

Training and Certifications&nbsp

• ISV AppFoundry Partners will work with their assigned Partner Enablement Manager to review and track the Genesys curriculum within our Partner Academy.
• ISV AppFoundry Partners are required to have one (1) technically certified individual, by completing the Cloud Certified Partner Certification (CCP).
• CCP Certification is free to all partners through our Partner Academy.
• Within this program is core content followed by labs which must be completed as well. Once both core content and labs are completed the partner will be eligible to register for the exam. When the exam is passed, the partner will be considered a technically certified individual.
• ISV AppFoundry Partners will also have access to Partner Academy.
• Partner Academy located in the Partner Portal, provides a free learning journey that is curated specifically for AppFoundry Partners.

Development of Integration & Commercial Setup&nbsp

Partners are supported by the AppFoundry Developer Enablement team by developing their integration. Genesys supports partner defining pricing and discouting strategies. Part Management Guidelines are defined here.

Genesys Cloud integrations are supposed to support the Fair use policy.

More on Fair use policy here: https://help.mypurecloud.com/articles/routing-usage/

Go-To-Market Activities&nbsp

Once granted Partner Portal access, AppFoundry Partners can begin their Go-To-Market activities.

Go-To-Market activities include:

• Press Release
• Introductory partner webinar for Genesys sales team (Partners & Friends)
• Ability to participate in marketing awareness campaigns
• Creating sales materials and uploading to Genie 2.0 (Genesys digital sales library)

To get started, please follow these instructions:

1. Log into the Partner Portal
2. Under the ‘Marketing’ tab, find the ‘Partner Marketing Central (PMC)’ option
   • If you don’t have access to PMC, request an account by selecting ‘Sign up here’
3. Once logged into PMC, go to the ‘Learning’ tab to begin your marketing checklist